Kathryn (Gagnon) Rose – Founder of WiseHer

For this week’s edition of FinanciElle “$tatements”, I had the opportunity to interview Kathryn Rose, Founder of WiseHer.

WiseHer provides on-demand expert advice for women entrepreneurs and business owners.

Paolina: What has been your hardest experience dealing with your businesses and finance and what did you learn?


The hardest for me was navigating the financial projections. Trying to figure out those was very challenging.  I learned that those are not my strong suit so I actually found a CFO/COO co-founder who is skilled and has taken those responsibilities on.  I think the lesson is do what you’re good at and outsource what you’re not, if you can.

Paolina: What advice do you wish you had gotten about money/finance when you were first starting your business?


It would have been how to structure things better, what are the tax implications, how to set up the right financial systems, etc.  Those would have been invaluable.

Paolina: What are your current FinanciElle Faves?

  • Favourite productivity tool? We use Trello and Slack to keep in contact with our team and delegate tasks
  • Favourite business book? I loved the Lean Startup and found it beneficial, also Measure What Matters, that is another good one

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