About

FinanciElle Mission:

Money talks with the voice we give it; so, my mission is to have female founders, funders, those who want to be, and those who support them to, read my L.I.P.S™:

Learn: about using money and finance as a tool, your economy, building a business, and new business/system/economic models, through:

FinanciElle $tatements – Interviews with female founders, funders, and support programs about money
FinanciElle Bookshelf – Book summaries, reviews, and discussion guides
FinanciElle Faves – Resource lists
FinanciElle Out on the Town – Lessons learned from conferences and events
FinanciElle Literacy – Information on financial, economic, and business concepts
FinanciElle Stewardship – Coming later this year

Invest: Talk about ways everyone can invest in women and girls and how women can invest in themselves and each other

Promote:

Promote female founders, funders, female targeted funds, and support programs, and their projects
Promote entrepreneurship as a viable career option for women
Increase visibility and positive messaging about female founders

Support: Talk about how you can – spend your money on women founders, donate to not-for-profits that support women and girls, volunteer for programs that support women and girls.

Why FinanciElle?

The Good:

Women are GOOD WITH MONEY

The Bad:

Media messaging and systemic issues

Bad Media Messaging – “Just Buy the F***ing Latte” by Sallie Krawcheck
Systemic Gender Gaps – Gender Pay, Gender Work Achievement, Gender Debt, Gender Investing, Gender Funding, Gender Pricing, and Unpaid Labour Gaps
Experience with traditional financial institutions – Women entrepreneurs in general are not satisfied with their experiences with financial institutions. Lack of access to capital prevented many women from growing their businesses or slowed the process of growth because they had to self-finance their growth
System Wide Entrepreneurial Barriers – stereotypes about women entrepreneurs, perceptions of women’s differences in growth strategies as evidence of women’s risk aversion, persistent issues related to access to funding, systemic bias against enterprises with a social benefit or orientation.
Untapped Growth

As it currently stands, the World Economic Forum’s Global Gender Gap reports that we will not see gender parity in our lifetime. At the rate we’re going in the U.S. it will take 208 years, and in Canada 164 years.

The Possible:

A new vision

Essay: Financial Feminism in the 21st Century

Follow this link to learn more about Your Economy

Why Me?

My name is Paolina, I’m a Chartered Professional Accountant (CPA, CGA) and Corporate Accountant with 10 + years of experience, most in the tech sector with experience from daily bookkeeping, to researching funding, to working cross-functionally to develop tools to maximize insight from financial and business data . I am passionate about using money as a tool to make the world a better place and financial literacy. I am passionate about storytelling and live by this quote by Brené Brown, “Maybe a story is just data with a soul” . I love to learn, read, research, write, curate, analyze, and create, and am incredibly filled with wonder and curiosity.

Growing up in a family surrounded by entrepreneurship, I saw first-hand how hard it was. When you become an entrepreneur you’re signing up for blood, sweat, and tears. I have a deep appreciation for the struggle and the process.

I truly believe having a strong financial foundation is key to having a strong business and that strong businesses can serve the communities they operate in.

For a long while I wanted to do a blog geared towards finance and women, my first iteration of FinanciElle was in 2007- 2010 (rest in peace) (I’d like to think I’ve stepped it up since then).

Community Supporter:

I try everyday to live the mission of this blog, through my community participation with the following: