Book Review: Blind Spots: How to Uncover & Attract the Fastest Emerging Economy by RJ Brideson

This book has been one of my favourite reads so for – it’s insightful and actionable. An Ernst and Young Study reports that by 2028 women will control close to 75% of discretionary spend worldwide. Women are the fastest growing global consumer economy, and to ignore them is bad business. Addressing gender differences when it … Continue reading Book Review: Blind Spots: How to Uncover & Attract the Fastest Emerging Economy by RJ Brideson

Book Review- Geek Girl Rising: Inside the Sisterhood Shaking up Tech

“Sisters are doin' it for themselves. Standin' on their own two feet. And ringin' on their own bells. Sisters are doin' it for themselves.” – Eurythmics Heather Cabot and Samantha Walravens’, Geek Girl Rising: Inside the Sisterhood Shaking up Tech is an inspiring and informative book sharing the stories of the innovative women shaking up … Continue reading Book Review- Geek Girl Rising: Inside the Sisterhood Shaking up Tech