Jane Evans – Founder of The Uninvisibility Project

For this week’s edition of FinanciElle “$tatements”, I had the opportunity to interview Jane Evans, one of the coolest women I’ve had the pleasure of interviewing since I started this blog.

From running a multi-million dollar ad agency to working to make women over 50 uninvisible, she’s making it her mission to highlight other amazing women.

Jane is the Founder of Janee and The Uninvisibility Project.

Janee is a new creative resource of brilliant older creative women who want to change how advertisers communicate with the most powerful consumer group on the planet.

The Uninvisibility Project is a multi-media campaign to bring older women into the spotlight and back into business. Part of the project is the PALS Podcast, I’ve listened to all three episodes so far and they are fantastic.

Paolina: What advice would you give to the millennial and younger generation of women about partnering/collaborating with and selling to women from previous generations who’ve built up a lifetime of experiences (and are still doing so)?


We’ve been your age; but, you haven’t been ours. We know what you’re going through, we’ve all experienced the same emotions; but, you can’t imagine what we’ve been through – we have a lot to give.  Don’t be afraid to hire us to be part of your teams or lead them. A 50-year-old start-up founder is 2.2 times more likely to found a successful start-up as a 30-year old. More life experience translates to less ego, we’re less distracted by shiny new things, and you could use someone sensible enough to focus on the “less” fun stuff that can kill your business.  We had to rebel to be able to work and make a place for ourselves and are aware that ageism goes both ways. Now, we have an opportunity to meld our skills.

Paolina: What does money mean to you now vs. when you were first starting out in business and life?


I originally got into advertising because of the money. Coming from a privileged background I grew up with less appreciation for money, now, having lived through the other side I have a much greater appreciation for money. Now, I want to earn a shit ton of money, not to accumulate stuff; but, to have the power to help other people and find ways for other women to get money. Having lived both sides, I want lots more not for me but to channel more wealth to other women.

Generations of women were never brought up to talk about money or value ourselves; I think women especially have a difficult time assigning a monetary value to ourselves. I’ve got to do this, we’ve all got to do this to change the gender pay gap – value ourselves so we can earn what we should.

Paolina: What has been the hardest money/financial challenge you’ve been through in building your businesses and what did you learn?


There are people out there who will rip you off, even those closest to you. There are other people out there who can just have the objective of getting money, people who are financially abusive. In my case, things got exposed by a really good Accountant, legal team, and financial planner. I learned how important it is to have external advice from a team that you trust and that is non-judgemental. An external team can remove the emotion from a situation.

Paolina: If you could say pay attention little sister (loved that line from your first pals podcast) when it comes to money and business, what you say?


Save into your pension as soon as you can and as much as you can to give yourself the greatest sense of freedom. For whatever reason, I always thought about where I would end up when I reached the age of 35 and designed my life up until then, as if I thought my life stopped there. Design the rest. Expand your time on your career path – you’re not going to remember all the shit you bought; but, you will get old.

Paolina: What advice do you have for women who feel invisible about getting back into business and how they use their money?


We have what business is looking for in droves – soft skills. You can’t get to 50 without soft skills. Don’t presume business doesn’t want you, you have to sell yourself. Don’t be afraid to re-train yourself, the essence of the business you’ve been involved with doesn’t change.  If you’re starting up a business don’t fall into the trap of thinking small and focusing on a business that is unlikely to go far. I’ve seen a lot of women setting up comfortable business based on what they like – look at what’s needed in the market vs. what you like to do and don’t be afraid of tech.

Paolina: What are your current FinanciElle Faves?


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